Terry Ledden

Terry is President and founder of the sales performance and development firm Sales AboutFace Inc. and Canadian authorized licensee of US based Sandler Training. As a practiced sales performance specialist, trainer and coach for 20+ years, Terry is recognized for generating significant improvement in the long term job performance, sales production and financial success of committed Canadian companies and sales professionals. His advice can be heard regularly on CFRA Radio in Ottawa and he speaks internationally on the topic of sales performance growth and sales management.

As former VP of Chicago based sales training firm Holden International from 1992 to 2001, he has led sales performance change across numerous organizations in the telecom, professional services and manufacturing sectors world-wide. Some of his international clients included EDS, Sprint, Intel, HP, Ernst & Young, CN, Canada Post, Bell Canada.

Terry spent the first 15 years of his career in technology sales, sales management and product marketing in the telecommunications field where he led the shift in sales culture across the industry prior to his departure to the US.